Pay Per Click (PPC) Specialist

Business: Digicel Financial Services
Department: Marketing
Role Requirement: PPC Specialist
Experience Level: 4-5 years
Salary Level: TBC+ Bonus+Benefits
Reporting to: Head of Growth
Posted: 03 September, 2018

About Us

Operating as a separate company, Digicel Financial Services is a collaboration between the Digicel Group & Prism Services Holdings whom have collaborated with multiple banking partners in the Caribbean, Latin America and the United States to provide a suite of cross boarder online mobile financial services to both the unbanked and underbanked populations within their respective countries. Our purpose is to solve and very important and common problem; how do we provide access to common financial services to people who do not ordinarily have access to such financial services?


Our Vision

To create an inclusive and cashless society across the Caribbean and Latin America.


The Role

If you would like to join a world-class digital marketing team and want to become the greatest PPC expert on the planet - we have a very exciting opportunity for you! We currently have an opening for a mid-level hands on PPC specialist, who is not only passionate about the world of PPC and believes everyone should have access to fair financial services, but also would relish the opportunity to lead from the front and build their own PPC team.


Dealing directly and reporting to the Head of Growth, you will gain the necessary experience to build an A-player team and develop your true leadership potential. In addition, you will get to show off your world class PPC chops. However, this role is not for the faint hearted as Digicel Financial Services it is a very face paced start-up environment and we are looking for an individual who is a complete self-starter with great initiative, who can work on their own as well as work in a team.     


What you’d like to do

·       Full responsibility to develop, execute & scale PPC strategy/execution across multiple platforms (Google, Bing, & Yahoo) and international markets around the world

·       An obsession for delivering 8+ Quality Scores, high CTR, and on target CPA conversions

·       managing and optimizing the PPC budget to ensure positive return on investment and making spend decisions based on performance in international markets

·       Creating killer ad copy & letting data drive your decision making through rigorous A/B copy testing

·       Delivering kick-ass metrics, ensuring robust tracking and wrestling with attribution modelling 

·       Discovering your true leadership potential      


What we’d like to see

·       An impressive depth of PPC domain expertise: Mobile & Desktop (4-5 Yrs. dedicated PPC Experience)

·       Previous experience developing & executing “Mobile” campaigns (Mobile 1st environment)

·       An ability to craft PPC strategy as well as execute day-to-day PPC activities

·       A supremo in Bid Management strategy, prospecting & retargeting and keyword conversion     

·       Managing and optimizing the PPC budget to ensure positive return on investment and making spend decisions based on performance in international markets

·       Experience in building PPC forecast models, budget management & reconciliation

·       An (advanced) Excel wizard who is highly numerate, analytical and detail orientated logical thinker

·       Prepare & present digestible PPC KPI reports & competitor/market analysis to management

·       Results driven & successfully operated within a high-growth/start-up B2C technology company

·       A signed up advocate of “Growth Hacking” practices and have experience driving fast exponential growth using Growth Hacking strategies, methodologies & tactics.

·       A passion for inclusive financial services and a need to tell the world

·       A hunger to become a world class PPC Specialist & Leader

·       BSc/BA in Marketing, Digital Media or a related field.


Why Digicel Financial Services?

·       You’ll get the chance to join & learn from an energised team of world-class professionals, working for an innovative business that is leading the world in online financial services. 

·       You’ll be part of an exciting, disruptive high-growth Fintech start-up that will transform people’s lives and ultimately make the world a better place.

·       You’ll gain exposure to all parts of the business (and the senior leadership team) and help shape its strategic direction.

·       You will have a blank-canvas to build your own team, work in a fun, energetic (new) office with motivated co-workers from all around the world and work on multiple brands within the Digicel Financial Services portfolio.


Digicel Financial Services (Prism Holdings)

Owned by Digicel, Prism Services Holdings, is a collection of both consumer facing financial service & loyalty businesses (MyCash, Magna Rewards, Paymaster & RedBarrel E-commerce) as well as B2B operations (Automated Clearing Houses) across the Caribbean and Latin America.


Company Culture

·       Transparency, Trust, Collaboration, Commitment to Delivery, Decency, Adaptability & Resilience

·       Must be fast growth focused & comfortable working in a “Growth Hacking” environment.


St. Lucia (HQ)

ECFH Building,
Willie Volney Drive, Saint Lucia

Phone: (758) 731 2000
Phone: (758) 728 3400